University Teachers'view on Social Media role in marketing for determining housing purchases

Abstract

The main purpose of this study is to determine the level of reliance of Sulaimani University lecturers on social media and its reflection on their purchase decisions for goods. This research is descriptive and aims to describe and analyze phenomena and classify data, numbers and statistics after collecting, recording, interpreting and analyzing them.The research community includes lecturers of Sulaimani University. The sample of research includes lecturers of the new campus of Sulaimani University in six colleges (Humanities, Languages, Management and Economics, Sciences, Primary Education and Engineering).The number reached (149) lecturers, and The questions were asked in the form of a survey form, then based on the statistical program (SPSS) data and information were analyzed and the results were extracted.The most obvious results of the study are: University lecturersare highly interested in social media real estate marketing, but moderately rely on social media to make buying decisions, and social media usage among lecturers of Sulaimani University is at a high position, which reflects the dominance of social media in terms of accessing information, Facebook as a prominent social media platform has the most users due to its versatility and ease of use, But, it is not relied upon to make buying decisions in the real estate sector at a high level, due to lack of trust in the information and marketing messages of real estate agencies.