Social and cultural factors of conspicuous consumption in Kurdish society
DOI:
https://doi.org/10.21928/juhd.v11n4y2025.pp31-40Keywords:
Conspicuous consumption, social and cultural factorsAbstract
In recent years, the use of conspicuous consumption has emerged as a pervasive phenomenon across numerous societies. This development reflects a broader transformation in patterns of personal expenditure, wherein individuals increasingly allocate a portion of their income to non-essential goods and services, particularly those related to physical appearance. Such conspicuous consumption is frequently motivated not by necessity, but by the desire to attract public attention and to project a specific social image, particularly to members of affluent or influential social groups.
The primary objective of this study is to investigate the underlying motivations driving the increasing use of conspicuous consumption, with particular emphasis on the substantial financial resources devoted to non-essential consumer goods. This research aims to identify the social and cultural determinants that have facilitated the proliferation of conspicuous consumption use within Kurdish society.
To achieve these objectives, the study employs a quantitative research design utilizing a social survey methodology. Data were collected through a structured questionnaire, which served as the principal research instrument. The sample comprises residents of Sulaimaniyah city, drawn from three distinct neighborhoods: Garden City, Derwaza City, and Kurd City. An equal number of participants (100) were selected from each neighborhood through stratified random sampling, ensuring representation across various socioeconomic strata, from high-income to low-income groups. The findings indicate that social factors constitute the predominant influence on conspicuous consumption use among the respondents. Economic and health-related considerations were identified as secondary factors. These results underscore the significance of social norms, peer influence, and cultural expectations in shaping consumer behavior related to physical appearance in the Kurdistan region.
References
عەرەبی :
الحســن، احســان محمــد و عبــد الحســين زينــي (١٩٨٢) :الاحصا ەالاجتماعی،الموصل، دارالکتب للطباعە والنشر.
وجیە محجوب، طرقا البحث العلمی ومناهجە ١٩٨٨، ص١٣٥
ایمن محمود محمد عبدالعال، مجلە دراسات فی الخدمە الاجتماعیە (٢٠٢٢)، العدد (٥٧) الموقع الاکترونی https//jsswh.journals.ekb.eg
لحسن ،أحسان محمد (١٩٩٩)مناهج البحث الاجتماعي.ط1. دار وائل للنشر والتوزیع
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