Management strategy and economic development of institutions in the Kurdistan Region

Abstract

The issue of media management in general and management strategies in media institutions in particular, within the framework of management science and media has entered the field of research in media management, especially with the advancement of communication tools and development of media institutions They are a management influence for the economic development of their institution.

This research is in the framework of working on the importance of management strategy in the economic development of the media institutions in the Kurdistan Region and presenting the strategies that are followed in the Kurdish media institutions in order to develop their economy.

For this purpose, the researcher relied on descriptive method in the research and used survey method and worked on five media institutions in the Kurdistan Region and for each institution that owns television, radio, digital media and print (10) managers from senior and middle managers. The research aims to present the strategies that have worked in the management of media institutions in the Kurdistan Region and finally reached several objectives that include (media institutions in the Kurdistan Region have not been able to follow the management strategies of media institutions followed in the management of their institution, which accounts for 44% of the management strategies of the media institution).