Eskander, Rozhan Saifur, and Banaz Ahmed Mohammed. “The Role of Electronic Advertising on Consumer Purchasing Behavior: A Case of Celebrity Ads on Snapchat”. Journal of University of Human Development 10, no. 2 (April 16, 2024): 15–25. Accessed April 2, 2025. https://journals.uhd.edu.iq/index.php/juhd/article/view/1258.