The motives and gratification of university students to use sport programs in the Kurdish satellite Channels

Field study on a sample of students of the Faculty of Physical Education at the University of Sulaymaniyah

Abstract

This study aims to identify the motives of the students of the Faculty of Physical Education at the University of Sulaymaniyah for sport programs in the Kurdish satellite channels, As well as to identify the motives Which viewers of students achieve, A descriptive study, used the survey methodology, on an intentional sample of (144) students from the Faculty of Physical Education at the University of Sulaymaniyah, The study found several results: the majority of members of the sample always watch the sports programs in the Kurdish satellite channels, The results shows that most important types of sports programs preferred by the sample and watch it lot Are "sports matches" ranked first, Then "sports news programs" ranked second, and the "Sports Talks" ranked third, This study shows that the majority of university youth are very keen to watch the sports programs in the Kurdish satellite channels, The results shows There is Statistical Associative relationship between the exposure of university students to the sample of the study And utilitarian and ritualistic motives of their exposure to sports programs in the Kurdish satellite channels, also existence of  statistical significant Associative relationship Between the exposure of university students to the sample of the study and the saturation of their exposure to sport programs in the Kurdish satellite channels.