The role of business ethics in improving the mental image of profitabe service organizations

A survey of the views of a sample of employees in business organizations working in the city of Sulaymaniyah Kurdistan Region / Iraq

Abstract

The image of the organization has a significant impact on the organization's success and sustainability. To achieve a new customer may depend mostly upon an image that is formed by the customer. The successes organization is not just required to attract new customers, but to keep with current customers.

      In the light of above, the purpose of this study was to identify the role of business ethics in improve the mental image through survey of respondents of employees working in profitable service business organizations.

The study population included some profitable service organizations in the city of Sulaymaniyah, Kurdistan Region of Iraq. The sample consisted of (117) employees working in organizations covered by the study.

    The statistical analysis software (SPSS-ver 19) has used by the researchers to find out standard deviations , correlation coefficients, and simple regression coefficients , as well as multiple linear regression analysis has used to determine the direct effects of the study variables in order to find out research's objectives.

    This study relied on primary sources which obtained by distributing questionnaire in order to know the relationship of correlation and impact between the variables of the study.

The  study found that there is a statistically significant effect of business ethics to gain mental image in the profetable service organizations.

    The study recommended the development and promotion of business ethics , and the  need for One of the most important recommendations is the need to disseminate the contribution of profitable service organizations to the service of the community and the growing interest in business ethics in their plans and strategies.